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The Mount Pleasant Area Convention & Visitors Bureau (CVB) was formed in 1988 as community and Chamber of Commerce leaders determined that tourism had become such an important and permanent part of the local economic base of the community that an organized marketing effort was necessary. In 1990, the CVB began operations as a separate legal entity.

Today, the Mount Pleasant Area CVB is the destination marketing organization for Isabella County. It helps development of new tourism products, markets current tourism products and fulfills tourist demands for information and services.


We are located in beautiful downtown Mt. Pleasant at:
Mount Pleasant Area Convention & Visitors Bureau
113 W Broadway, Suite 180
Mt. Pleasant, MI 48858

Our Numbers:
Local: (989) 772-4433
Toll Free: (888) 772-2007
Fax: (989) 772-2909



Chris Rowley
Executive Director
(989) 772-4433 ext. 112

Jake Schmittler
Marketing Coordinator
(989) 772-4433 ext. 113

Angela Martin
Digital Marketing Assistant 
(989) 772-4433 ext. 114

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